THE JOURNEY
The idea of Yerevan United Football Club was conceived in 2001 by the Founder and current Club President, Dikran Hovivian, from Sydney, Australia.
During a three week trip to Armenia in early 2004, Dikran Hovivian saw an opening in the football industry in Armenia.
Although part of Europe, Armenia at the time was not alongside other European football clubs in basic fan appreciation such as food at games, entertainment, cheerleaders, Club Mascot, wide range of club merchandise and end of season promotional tours abroad. Dikran also witnessed a great lack in the number of fans attending games.
No club had realized the power of the Armenian football lovers in the Diaspora world wide or had found a way to tap in to their passion. Dikran envisioned a way, via a dynamic and informative website, tourism, connecting to the enthusiasm of youth in Armenia including university students and school kids and players involvement in local charity work.
Football in Armenia was not being treated as a business to its full potential. Being a master in marketing and a business strategist entrepreneur, Dikran Hovivian returned to Australia with a DREAM; a dream to create a football club in Armenia, which would revolutionize the entire football industry in Armenia.
Focusing on the dream Dikran started planning.
For seven months while in Sydney, Dikran planned a business strategy, which would work. He also included a five year plan for his Club.
In October 2004, Dikran returned to Yerevan with a well planned mission. First on the agenda was the registration of the club 'Yerevan United FC', a name that would come to mean something to all Armenians around the world, not just in Armenia.
Dikran found and appointed the Head Coach Albert Sargsyan and the Team Manager, Sevak Makaryan. During this same trip Dikran had a meeting with the Armenian Football Federation's Executive Director, Mr. Armen Minasyan, who was very excited to hear Dikran's ideas and plans for football in Armenia.
Dikran returned to Australia, leaving behind specific and strict guidelines for his Head Coach and Team Manager to work with.
Three months of regular communications with his two employees in Yerevan resulted in the recruitment of a team of elite football players. They launched pre-season training on 20th December, 2004.
Dikran returned to Armenia in February 2005 with his wife Rose-Leah and two young children Nune` (4) and Haroutig (2) to live in Armenia and to be instrumental in the running and success of Yerevan United Football Club.
The Club is owned by Dikran Hovivian as the major shareholder and few minor shareholders in Australia including six Australians (non-Armenians).
Upon his return to Armenia, Dikran Hovivian was extremely satisfied and greatly impressed with the team that the Head Coach and Team Manager had worked hard to put together.
Today, YUFC employs and provides income to over 70 families in Armenia including players, coaching staff, entertainers, office administration, marketing and PR department, catering and customer service staff.
All YUFC team and staff uniforms are 100% manufactured in Armenia.
Yerevan United FC rocked the football community in Armenia when, in the Independence Cup 2005, they won against Premier League 2004 runners-up and triple cup winners, MIKA FC 1-0 in their return match. Yerevan United played four matches in Armenia's Independence Cup 2005, where they recorded three wins and one loss. They scored nine goals and conceded two, before missing out on the following stage for loosing 1-2 on aggregate against the eventual 2005 Cup winners, MIKA FC.
Mr. Dikran Hovivian believes that just like any great change, Armenian Football requires FAITH and PATIENCE. As YUFC is a brand new football club, it is literally 'HISTORY IN THE MAKING'.